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Male, 29 years, born on 16 January 1990

Lvov, willing to relocate, prepared for business trips

Marketing head, marketing expert

Marketing, Advertising, PR
  • Marketing Management
  • Project Management
  • Analyst

Employment: full time

Work schedule: full day

Work experience 7 years 4 months

August 2017currently
2 years
Yarych Confectionary

Lvov,

Food Products... Show more

Marketing Director
1) Two brands management: Yarych and Rozalini

2) New products development, preparation and launch on the market

3) Organization and participation in international exhibitions in the UAE, Germany, Singapore, China, The Netherlands

4) Optimization of business processes of the enterprise:
a. Development of new business processes
b. Key operating business processes analysis and adjustment
c. Preparing for implementation of ERP-system in the enterprise

5) Planning and conducting constant communication on the Internet and mass media

6) Carrying out of researches and their analysis:
a. Confectionary market research, new market niches identification that the factory could enter
b. Confectionery products consumer portrait definition
c. Target audience definition by group of products
d. Conducting in-depth researches
e. Conducting researches in Poland

7) Branding - forming the image of the brand Yarych on the researches results basis

8) Providing commercial department with marketing materials
December 2014March 2017
2 years 4 months
Enzim Agro

Kyiv

Agriculture... Show more

Head of marketing
1) Brand strategy development
a. The strategy of positioning the company and products
b. Brand creation and corporate identity development
c. Promotion strategy for B2B and B2C products

2) Implementation management of CRM and ERP systems
a. Development of commercial unit business processes
b. Procedures development for interaction between enterprise business units
c. Communication with the developer of CRM and ERP systems

3) Organization of work of B2B sales department
a. Department organizational structure formation
b. Creation of regulations, methods and documents for the work of the department
c. Commercial information materials base creation

4) Working with communication channels
a. Development and implementation of enterprise media plan in B2B and B2C segments in the context of the following communication channels:
i. Leading Ukrainian industry magazines
ii. Regional media - newspapers, magazines, TV
iii. Organization and participation in thematic exhibitions
iv. Organization of seminars for key clients and distributors
v. Social Media
vi. Contextual advertising
b. Advertising materials development - advertising blocks, catalogs, presenters, brochures, leaflets, gift sets, souvenir production, filming and editing video materials, writing articles
c. Interaction with advertising agencies, designers
d. Website development

5) Products
a. New products positioning in the context of the overall strategy of the enterprise
b. Packaging development
May 2013December 2014
1 year 8 months
Farlep-Invest

Kyiv,

Telecommunications, Communications... Show more

Marketing manager
1) Full cycle of advertising process, ATL and BTL campaigns
2) Development of motivational programs for dealers and partners
3) Development and implementation of tariff proposals and shares
4) Ordering, production control and usage control of POS materials, outdoor advertising
December 2011April 2013
1 year 5 months

Kyiv,

Telecommunications, Communications... Show more

Trade marketing specialist
1) General support and maintenance of the motivation program for retail sales points: conducting motivational campaigns, managing the processes of shipping gifts, carrying out remuneration payments, reporting.
2) Administration of the sales points database
3) Routes formation of sales representatives for audit of sales points
4) Short-term and long-term budget forecasting.
5) Projects profitability calculation within the framework of the motivational program

Key skills

Branding
Product Marketing
Advertising
B2C Marketing
B2B Marketing
Brand Management
Strategic Marketing
Trade Marketing
Google AdWords
Google Analytics
Adobe Photoshop
Adobe Illustrator

Driving experience

Own car

Driver's licence category B

Higher education

2011

Languages

UkrainianNative

EnglishC1 — Advanced

RussianC2 — Proficiency

Professional development, courses

2018
Deutsche Management- Akademie Niedersachen gemeinnützige GmbH
Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Special management program
2016
Business School for Owners
Business School for Owners, Sales management. Marketing management. Negotiations

Citizenship, travel time to work

Citizenship: Ukraine

Permission to work: Ukraine

Desired travel time to work: Doesn't matter